PRIMIS

1. Valorisation of the linguistic and cultural material and immaterial heritage of the indigenous communities present in the programme area:

In destinations where minority communities are present, tourism encourages visitors to interact directly with the local community and its customs and traditions, activating the so-called "cultural tourism". If culture is a tourism resource, then minority culture is too. Through its own culture, the minority provides an added value to the destination's tourism offer; vice versa, a conscious cultural tourism can contribute to the preservation, and in many cases, also to the enhancement of the minority culture.

2. Increasing the capacity of local public and private actors to attract users of sustainable cultural tourism:

In order to be effective in the long term, the development of the tourism offer and the valorisation of existing heritage must involve public, private, citizen and entrepreneurial actors. The ability to increase the attractiveness of the territory can only be increased through widespread information and training activities in the territory. PRIMIS plans to implement both training activities for the target groups and innovative tools to spread knowledge and recognition of the material and immaterial heritage of the indigenous language communities.

Activities

The approach involves involving tourism operators to give maximum visibility to the material and immaterial and linguistic cultural peculiarities of the indigenous communities, as an added value for the development of economic activities and tourism, with the use of innovative, interactive and multimedia, also by taking advantage of immersive and virtual reality. For this purpose, four multimedia centers will be created, aimed at spreading the peculiarities of the native linguistic communities, three infopoints will be activated that allow the visitor to create new itineraries, and a digital tourist guide. All accompanied by an action to enhance and promote cultural events, information and training activities, aimed primarily at young people, among whom 10 cultural ambassadors will be selected.

The activities are also supported by an important investment, which sees the recovery of the right wing of Palazzo Gravisi-Buttorai, in Koper. The building, one of the greatest examples of the city's Baroque architecture, owned by the Italian Union, will become a venue for museum, educational and training activities: together with the multimedia centers envisaged by the project spread across the border, it will constitute a stable network presentation of the cultural and linguistic heritage of the indigenous communities of the area.