PRIMIS - Workshop for businesses in the tourism sector organized by Vegal

With a view to development and future prospects, it is now well established that tourism is moving towards a real revolution technological. Businesses in the tourism sector (operators of the accommodation and food and wine offer, but also tour operators, service providers, etc.) are fully involved in the digital revolution, which is now a consolidated reality also in this supply chain.

In this context, the training laboratory, created within the of the PRIMIS project - Multicultural journey between Italy and Slovenia through the prism of minorities, financed by the Program Interreg V-A Italy-Slovenia, has a twofold objective:

• make known the immense tangible and intangible heritage that characterizes the cultural identity of Friuli in Veneto;

• provide operators in the sector with the tools to enhance and promote the local cultural and tourist heritage from a 4.0 perspective.

The laboratory, divided into two workshops, alternates classroom moments frontal to moments of exploration in the field and processing operational, during which the participants will be called to develop a territorial promotion project with particular attention to tangible and intangible elements of Friuli that characterize it.

The program is attached