We present DIVA pilot projects – Habitat X aRt, MT1895, REMIDA

We present a group of DIVA pilot projects that have in common that they innovate in the field of communication methods and strategies.

Habitat X aRt, a project that brought together MAB and the STEPHAN ZAVREL Foundation, stems from the company's specific need to present its customers with iconic elements of a product line, with a completely new interactive communication method.

The Molino Tuzzi mill and the La Cappella Underground film association are participating in the “MT1895” project. Their challenge is to create a new type of exchange, not only economic but above all human, with a hybrid communication strategy between the “real” and the “virtual” world. The goal is to create a new Molino Tuzzi web page with mini-clips and an interactive map of the flour supply chain and to set up a multifunctional and multimedia room for meetings, educational, promotional, cultural and gastronomic events.

REMIDA is a project involving SPIGOLA and Linea D'Acqua. Together they create an innovative and original narrative system of the Majer brand (contents, visual elements, communication channels). Originality is in the way of business communication - new concepts and strategies that will allow breaking the mould of communication in a very traditional sector.